Confidence can be shaken when a marketing initiative falls flat. How do we train our sight to achieve long-term goals? In this episode, we learn how Dudley Tal Stokes overcame disappointment after the 1988 Olympics in Calgary and mastered the art of visualization to compete again in the Winter Games in Lillehammer. We also hear from Dr. Frank Niles, Kevin Bailey, and Randy Frisch on how visualization can empower ABM and business-to-business marketers to hit elusive targets.

Marketing campaigns are frequently derailed by the unexpected. How can we remain both determined and adaptable? In this episode, we follow Dudley Tal Stokes on his journey to the 1988 Winter Olympics in Calgary. He describes how he maintained a visualization of an outcome, while continuing to adjust his process. We hear from Dr Frank Niles and other thought leaders from the field of visualization to discover what the practice is, and how it can be employed in account-based marketing.

B2B marketers have dreams of reaching decision-makers with the right message. How can these dreams be realized? In this episode, we uncover the origin of 4-time Olympian Dudley Tal Stokes as he describes his discovery of visualization and the founding of the first Jamaican bobsled team. We hear from Dr Frank Niles and other thought leaders from the field of visualization to discover what the practice is, and how it can be employed to motivate and train in athletics, business, and life.

Can traditional B2B marketing experience benefit an ABM campaign? In this episode, Bob Cormack draws on years of mountain-climbing experience to descend from the tallest peak on Earth. He emphasizes the need for all of us to build on our experience, be open to new opportunities, and be willing to extend ourselves beyond our comfort zone. Most importantly, he inspires us to have the humility to be adaptable in work, in play, and in life.