Mark Schaefer is a globally-recognized keynote speaker, marketing strategy consultant, college educator, and author. His entrepreneurial spirit has moved him to accept opportunities in uncharted territories, with varying success. In this episode, Mark contrasts two ventures—one motivated by the sale of a product, and the other based on fostering community. His story shows us why focus matters and why consistency is more important than genius.

What do people value most about your business? Is it really the goods and services you provide, or is it you yourself that clients are after? In this episode, Scott Aaron recalls a pivotal moment from his youth when an entrepreneurial father facing prison time would leave the family fitness business in his hands. His struggle to sustain the gym would leave him with the qualities needed to succeed in marketing 20 years later.

In the ever-changing landscape of B2B technology marketing the strategies employed to get traction on initiatives within an enterprise evolve with the needs of buyers. How can marketers align teams across the organization to make progress on a singular goal? Lauren Madrid from AWS shares a personal story about self-doubt, prioritization, and getting everyone on the same page.

In a world built on efficiency, maintaining a routine is often our default strategy for growth. In the final episode of this series, we hear a retrospective from Chris Do on his decision to accept the risks of entrepreneurship and the value of discerning the real needs of others. We'll hear from Global Marketing Leader @ Google, Désirée Daniels about the need to challenge industry norms to provide the best experience to customers.