Music has the power to transport us through time by harmonizing with the way that we feel. In this episode, we continue the story of musician and filmmaker, Kishi Bashi, as he explores the past to make sense of the present. We also speak with Quacy Superville from Transmission agency about developing empathy in account-based marketing to produce more relevant messaging and business relationships.

How do you gauge the success of your B2B marketing? Is it by how much is expressed? How much is heard? Or by how well the message resonates? In this episode, we continue the story of musician Kishi Bashi as he takes a leap of faith to discover his own voice in an industry known for some of the loudest voices on earth. Emotional intelligence researcher Justin Bariso explains why communication often lacks empathy and how we can improve the relevance of our messaging.

Think about the last time a marketer lost your interest. They may have felt very strongly about the topic, but their enthusiasm only annoyed you. Could it be that the subject lacked relevance? In this series, we will follow the journey of a musician who won the hearts of fans by observing and considering the stories of others. Can the same experiences that shaped a career in indie rock, give us clues to improve our own ABM communications and B2B marketing practices?

We know what perseverance is and why it's necessary for ABM success.  But since we don't exist on an island, how do we inspire this quality in the B2B communities on which we depend? Gregory Burns has inspired us with a mindset that has taken him around the world, conquering the fears and disadvantages that limit so many of us. In this final installment of the series, we'll hear from two authors on how perseverance can benefit our own business and marketing relationships.