B2B Struggles come from business and to business. Should we persevere against the voices that demand change, or our own inclination to remain the same? In this episode, we continue the story of Gregory Burns, as he discovers the seed of his own motivation. Would not having the use of legs limit his ambition? And are we imposing unnecessary disabilities on our own performance? We speak with The Sasha Group President and VaynerMedia Veteran James Orsini along with Global Growth Marketing Director at ReachDesk, Amber Bogie, on how perseverance relates specifically to market initiatives.

Some marketers submit to challenges, while others eagerly hunt them down. How does our ability to persevere affect our approach? In this episode, we continue the story of Gregory Burns as he takes his first steps away from his conquests and toward a vast unknown. We explore the research of thought leaders in grit and the growth mindset such as Dr. Carol Dweck and Professor Angela Duckworth to see if perseverance is an act of faith in success, or a readiness to fail.

B2B marketing initiatives can be impaired by a number of unforeseen conditions. As we face these challenges, is it best to muscle through, distract ourselves, or adjust our view of the problem? In this episode, we discover how Gregory Burns turned a life-changing physical disability into an opportunity to achieve feats many able-bodied individuals have not. We’ll also hear from author Kobi Yamada on the importance of developing the quality of perseverance from a young age.

As the needs of our accounts change, our marketing visualizations can't remain the same. Is there a touchstone for these ABM adjustments? In the final episode of this series, Dudley Tal Stokes describes how his relationship with the movie "Cool Runnings" changed over time as his perspective and experiences diversified. We also hear from visualization expert Kevin Bailey on how teams across sales and marketing departments can align their goals for corporate success.